Win Without Battle
We are a dedicated team committed on crafting the best marketing strategy for you.
Our mission is simple, “Win Without Battle”.
With our help, we will help you to win, be the “number one” or “the only one” in the specific market that you are in!
Instead of just focusing on two-dimensional space that is only good on paper, your position in the market will be defined in all four dimensions, from brand perceptions and images to the three-dimensional space of the targeted market.
With expertise and experience in handling multiple international and prolific clients around the world, we can make your brand to be the best in its class!
Based on the experience of our past clients, they have noticed an increase in business profits, media presence, and customer satisfaction since they started using our service.
By working with us, you will enjoy the vast selection of network options that we have established throughout years especially in Asia, and with a dedicated team that are proficient communicating in both English and Chinese, we are able to boost your brand to another level!
Our Services
Branding
In this harsh business world, branding is the most effective marketing strategy that you can use to differentiate your company.
If you already have your own brand, we can help you to re-validate and do a brand positioning for you to ensure that your brand has a better edge than other companies.
Don’t have your own brand yet? Fear not! We can help you to build your brand from scratch.
We will help you realize your vision, help you develop a growth strategy, build a road-map that is unique to your brand, and also help you plan and execute any new business development and digital marketing strategy!
Brand Re-positioning
Before we do brand re-positioning for you, we will first do a review based on the current trends of customer preferences and lifestyles.
We will conduct a customer analysis based on the market environment, benefits of the brand’s products and services towards the customer, difference in lifestyle to for us to find the perfect customer for your brand!
After the analysis has been completed, we will only then can determine how to re-position your brand, develop a new business and marketing strategy, and implement them.
Business Development
Do you want to enter the Japanese market but confused on how to do so? Don’t worry, we got you covered too!
We will help you with setting up a representative office in Japan to strengthen your foothold in the Japanese market, we will also do market research, brand implementation, develop a PR or communication team, and even develop an analysis on a product that is suitable for the Japanese market.
What if you already have an existing business in Japan but just want more?
We can help you with that too! From developing an approach strategy to new customers, creating sales channels, and even do the sales agents for you.
PR・Event Producer
In order to increase your brand value, it is necessary to promote your brand more.
Brand value itself can be expressed in this simple equation:
BRAND VALUE ＝ BRAND AWARENESS x PURCHASE INTENTION
But keep in mind that this will work only if your target customers have both the brand awareness and motivation to purchase your product. It can be quite tricky, but with our experience, we can help you to increase these two important points!
This is the key to sales expansion, this is the key to broaden your target customers.
Digital Content
With the rapid growth of the internet, PCs, and smartphones usage, consumer behavior have changed tremendously. Before, marketing was done via mass advertising and a company’s PR, but right now, it was all done via the internet.
OFFICE MUGINO will do a thorough analysis for you.
From reviewing the marketing strategies and services on which one is more suitable for direct advertising and digital advertising to supporting and executing those marketing strategies under different marketing channels to provide the most accurate targeted advertising for you!
With plenty experience in e-commerce in digital marketing, we will fully market your brand via any available digital marketing channels such as online advertising service, email, newsletter, and SNS to ensure, build, and maintain contact points with potential and existing customers.
Overseas Business Development Support
With multiple branches across the globe, such as North America (Seattle), Taiwan (Taipei), and Hong Kong. And with multiple networks of local partners in China (Shanghai and Dongguan), Australia (Sydney), and Spain (Valencia).
You can be sure that we will have a wide variety of targeted customers both domestic and overseas that are suitable for your needs.
We will guide you hand in hand throughout your project, and don’t worry about the language barrier! Our staff is able to communicate in English, Chinese, Japanese, Taiwanese, and Spanish!
About OFFICE MUGINO
Go Mugino / 麦野 豪
Mr. Mugino was born in Hsinchu City, Taiwan and spent most of his childhood in the city before moving to Japan to further continue his study.
After graduating from Seikei University with a bachelor’s degree in law, he soon joined Tomen Corporation (now Toyota Tsusho Corporation) in 1988.
With four years of working experience, Mr. Mugino realized first hand on how important education is, hence why he continued to pursue his education and graduated from Aoyama Gakuin University with master’s degree in international political economy at 1996.
Soon after obtaining his master's degree, he was later re-positioned by Tomen Corporation to be one of the starting staff in the Chicago branch of Tomen Corporation, he later spent three years in Chicago while honing his marketing and communication skill before going back to Japan.
Right now, he has more than 20 years of experience in sales and marketing consumer goods and brands and 17 years of managing various luxury brands and retails.
At Mont Blanc, he directed the conversion of the brand from “only a pen brand” to “lifestyle brand”.
At Audemars Piguet Japan, he led the brand to revitalize its brand image and tripled its sales in only under 8 years. Which led to the company's decision to expand its market reach to Korea.
At Lladró, he led the brand re-positioning project that led the brand to gain more market share and more male customers. This, in turn, led the company to expand its product range such as luxury room lighting and luxury interior decorations. Boutiques that were directly led by him, tripled their sales in only two years, making Japan to be the best market for the brand in the whole Asia and Oceania regions.
Utilizing his experience and his connections, he established “OFFICE MUGINO” in 2019 and began taking a lot of branding related projects for multiple international companies and international brands in various industries.
1988
Chief commodity trader at Tomen Corporation (currently Toyota Tsusho Corporation)
1994
Graduated from Aoyama Gakuin University with master’s degree in international political economy
1994～1996
Expatriate in Chicago branch of Tomen Corporation
1999～2001
Started up Bakery division of Sara Lee Japan
2001～2002
Brand manager at Michelin Japan
2002～2005
Director of Sales and Marketing at Montblanc Japan
2005～2012
President and CEO of Audemars Piguet Japan, South Korea, and Micronesia
2013～2019
President and CEO of Lladró Japan
2015～
Founded Tokyo Classic Club
2017～
Founding director of Spanish Chamber of Commerce Japan
2017～2019
Regional president and CEO of Lladró Japan, Asia and Oceania
Early 2019
Appointed as a consultant to Lladró Japan
April 2019～
Established “OFFICE MUGINO” and began handling branding projects for multiple international companies and international brands in various industries
June 2019～
Founded Maclin Taiwan Inc.
February 2020～
Founded Cafe Bank Japan Co., Ltd.
October 2020～
Founded Japan Society for Well-Being Medicine
January 2021～
Chairman of Board G&R Japan Co., Ltd.
Media
EUROBIZ 2020
OFFICE MUGINO
i-COMMON July 2019
Marketing Strategy, Win Without Fighting
”Revitalize by Repositioning”
Sangyo Shincho April 2019
BRUDER February 2018
Lladro Asia Pacific and Oceania CEO interview
Go Mugino & Hirokuni Toga
”Visit the Golf Course Where the God Lives”
GOETHE
December 2017
PAVONE vol. 40
”Bolsalino With a Stylish Look”
July 2016
PAVONE vol. 49
”CEO’s Aesthetics Around The World”
April 2016
経済界
“Establishing a Well-established Europe Brand”
December 2015
CREA Traveller
Autumn
October 2014
Go!gol. #41
Top Interview
January 2012
PAVONE vol. 47
July 2018
https://forbesjapan.com/magazines/detail/78
Forbes JAPAN
LOCAL GIANTS
CEO’s VOICE
”Modern Lifestyle, and Re-positioning for Female”
June 2018
GOETHE
”Tokyo Classic Club, Japan’s First Country Club
Grand Opening”
July 2017
週刊パーゴルフGOLF
”The Tokyo Classic Club is What Makes Golf Ideal”
May 2016
GOETHE
“Golf Course Designed by Jack Nicklaus Opens Next Spring”
December 2015
経済界
July 2015
PAVONE vol. 32
July 2014
Harvard Business Review
Conditions for Leaders to Act
”To Have a Brand Is to Sympathize with the World's View”
September 2008
Case Study
Tokyo Classic Club
Redefined, re-imagined, and setting a higher standard of what a golf course can be. With more than 400 registered users under 2 years, we have made a spark in the golf industry.
The Finggy
With our help on brand re-positioning, ‘The Finggy’ has made strides on the cosmetic world in only under 5 years. ‘The Finggy’ tripled its physical stores, and soon began exporting their cosmetic products to China and the United States.
Gorilla Watches
Involved deeply in introducing a brand new watch brand in Japan, and now the company has kept breaking their sales record every year, with the highest being broken 10 times under a single year. Not stopping there, they are now expanding towards Asia.
Parsons Xtreme Golf
Brand re-positioning of a golf gear brand in Japan for the its third year.
We are expecting an increase in sales with as high as 70% with our service.
Our Clients
Contact Us
“I am uncertain about the future of our company’s products and services…”
“I do not know how to do marketing, even though our products and services are so innovative!”
“The domestic market is just way too saturated, I think I should market overseas instead…”
“My company’s sales did not grow as I expected!”
Regardless of what type of business industries you are dabbling in right now, please contact us if you have problems listed above. Through multiple interviews (free of charge for the first interview), we will first analyze and clarify your issues, and only then we can craft the best marketing strategy for you.
Your win without fighting, starts now!
Are you still interested in how to “Win Without Fighting”?
With plenty of experience in brand re-positioning experience, OFFICE MUGINO also does lectures to companies and organizations to those who need it.
Our Office
2-2-6 Kamiosaka,
Shinagawa-ku, Tokyo
141-0021, Japan